Dear Sequel Partner,
We all experience inflationary pressures in our everyday lives. Unfortunately, Sequel is not immune to these pressures. To date, we have been successful at finding creative ways to deal with most of the increases so that we can help protect your position in the market. For those increases that cannot be covered, we have absorbed them internally.
As you may be aware, earlier this year one of the domestic suppliers of a critical component used in PVC plasticizer exited the market and is no longer producing this component. The market has gone through a series of significant adjustments in price as work was performed to locate alternate supplies at a reasonable cost. Supply has since settled into a new norm at a new price. Due to the significance of this cost increase we need to implement a price increase and pass this along to the market.
To this end, new pricing will be in effect for purchase orders received by Sequel Wire on and after September 2, 2024. Our sales and customer service teams will provide you with new price lists so you can evaluate the impact of these pricing adjustments.
All products will be affected by this increase; however, due to the plasticizer issue discussed above, PVC will bear the burden of the increases. We find these increases, which range from 1% to 2.5%, necessary to allow us to maintain our reliable product quality and performance.
We appreciate our partnership with your company and look forward to a tremendous future together.