Sequel Wire and Cable embarks on rapid plant expansion and key additions to their senior management team; James Rothstein joins as Chief Revenue Officer and President, Sequel Low Voltage; Brian Meachum assumes the role of Executive Vice President of Engineering 

Since announcing our partnership with industry veterans Gary Yetman, Jim Coleman and investment partner Cuprum Holdings in January, Sequel has rapidly embarked on planned expansions and additions to the team. 

After breaking ground earlier in the year on a 210,000 sq ft plant expansion to the Sequel headquarters in Argos, Indiana, the new facilities are progressing quickly, with completion planned for the end of 2025. The expansion will create additional capacity to markedly enhance Sequel OEM product offerings, as well as provide product expansion for Sequel Low Voltage which will include CM, CMR, CMP, FPLR, FPLP, ETL/UL Listed Cables—alarm systems, both residential and commercial; audio visual and sound systems; access control; fire alarms; industrial, commercial systems, data centers, and HVAC Systems. Sequel has been widely recognized as a uniquely service-oriented manufacturer with unsurpassed quality and efficiency. 

James Rothstein, who joined the team earlier in the year, will take on the dual roles of CRO for Sequel Holdings and President of Sequel Low Voltage. Brian Meachum, an industry veteran, has also joined the leadership team as EVP of Engineering. 

James and Brian join founders Rich Carr, Denise Feece, and Mike Frigo on the senior team, as well as Jim Coleman, CEO, and Gary Yetman, Executive Chairman. 

James Rothstein Joins as Chief Revenue Officer (CRO) and President of Sequel Low Voltage Division 

James Rothstein, former Chairman of the Security Industry Association (SIA), has had a distinguished career spanning the security, low voltage, and cable industries. James brings over three decades of experience to his new role of leading the strategic direction and expansion of Sequel’s overall business, as well as overseeing the Low Voltage division. His focus is on driving revenue growth, enhancing customer engagement, and achieving operational excellence. 

“I am excited to join Sequel Wire and Cable at such a pivotal time in the company’s growth,” said Rothstein. “Sequel’s wealth of senior leadership and expertise gives us a tremendous opportunity to expand our offerings and further solidify our leadership in the wire and cable industry. I look forward to working closely with the team to deliver innovative solutions and exceptional service to our customers.” 

“We are thrilled to welcome James to Sequel Wire and Cable,” said Jim Coleman, CEO of Sequel Wire and Cable. “James’s experience and his deep knowledge of the low voltage industry will be invaluable as we continue to grow and innovate. His leadership will be instrumental in driving the success of our new Sequel Low Voltage division and positioning Sequel as a leader in this important segment of the market.” 

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We are currently expanding our Argos, Indiana manufacturing facility by 210,000 sq. ft.

• 110,000 sq. ft. addition to increase capacity for existing OEM product lines

• 100,000 sq. ft. new facility for the production of Low Voltage product lines

Since announcing our partnership with industry veterans Gary Yetman, Jim Coleman and investment partner Cuprum Holdings in January, Sequel has rapidly embarked upon planned expansions. After breaking ground earlier in the year on a 210,000 sq ft plant expansion to Sequel’s campus in Argos Indiana, the new facilities are moving along quickly, with completion planned for the end of ‘25.  The expansion will create additional capacity to markedly enhance Sequel’s OEM product offering, as well as provide product expansion for Sequel Low Voltage.  New low voltage offerings will include CM, CMR, CMP, FPLR, FPLP, ETL/UL Listed Cables—alarm systems, both residential and commercial​; audio visual and sound systems; access control; fire alarms; industrial, commercial systems, data centers​, and HVAC Systems.

Sequel Wire and Cable continues to exceed customer expectations and meet growing demand. Formed with the vision of creating a company that would quickly become a meaningful player in the industry, Sequel has had significant success and several expansions. Based on its industry leadership and trajectory, Sequel was approached by well-respected industry veterans with a proposal.

Sequel is officially partnering with Gary Yetman and Jim Coleman to grow the business through an investment by Cuprum Holdings, LLC, to launch a new company, Sequel Wire and Cable Holdings, LLC. This transaction will provide enhanced access to financing, which will speed up planned expansions and create additional capacity to broaden the product offerings. Sequel’s current operating structure remains intact and is now renamed Sequel OEM Group, LLC under Sequel Wire and Cable Holdings. Rich Carr will serve as President and CEO of the Sequel OEM Group. Mike Frigo and Denise Feece will remain in their current roles.

Anticipated Growth and Workforce Opportunities

For employees and the Argos area, this new partnership is great news. Additional skilled employees will eventually be needed to meet the expanded manufacturing capacity as new product lines are introduced. The area continues to be a great place for the expansion of facilities and will remain as the Sequel OEM Group headquarters. Rich Carr shared, “Our new partners respect the established Sequel structure and mission as a foundation for our shared growth.” Sequel’s multi-year status of “Great Place to Work” certifications and the culture of empowering employees were appealing to the new partners' shared Vision.

“Sequel is committed to constantly evaluating and reacting to ever-changing customer needs and being agile to meet that demand,” said Carr. “This new framework is ideal. We retain what we have built and are able to expand with top industry talent, who we trust to grow with us while upholding our values.”

Vision for Expanded Product Offering

The new entity will be designated as Sequel Low Voltage Group, LLC and will also be under Sequel Wire and Cable Holdings. Jim Coleman is the President and CEO, and Gary Yetman is Executive Chairman of Sequel Wire and Cable Holdings.

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We are committed to giving you our best. We want you to feel the difference of a customer-centered approach, in every interaction, with every single employee.

Our leadership team has a strong history and knows what success looks and feels like. We all work for the team not individual benefit. Our reputation, wisdom from years of experience, and passion for customer service stand apart.

Started in 2019, Sequel combined a new state-of-the-art manufacturing facility with 130+ years of combined management experience, to be a model in the industry of customer-centric relationships and engaged employees.

Sequel quickly went on to capture market share, which necessitated a 2021 Phase 1 expansion to double internal wire drawing capacity, and PVC capacity by one-third. This was completed and fully operational in early 2022.

Sequel delivers on being agile, reliable, and transparent.

• Employs the latest technologies featuring the latest wire drawing and extrusion processes

• Hires employees dedicated to the company mission, and committed to the highest standards

• Maintains an unrelenting focus on taking care of the customer

• Benefits from the most experienced management team in the industry

We believe that you can treat customers and production employees like Kings and still be successful. We hold ourselves to the highest standards of doing what is right. We believe constant evaluation and integrity in our decisions will sustain our customer trust. Good enough is never enough. We provide high-quality products, at the lowest possible price, capable of being delivered where and when the customer needs it. This is achieved by utilizing highly efficient, state-of-the-art manufacturing equipment, empowering employees, and pulling it all together with LEAN techniques. Cleanliness is next to Godliness and we pride ourselves in creating a work environment that is both clean and safe for everyone entering our facility.

Sequel Wire & Cable fabricates and insulates copper wire and cable products for use in a variety of markets including OEM, wire and cable distribution, appliance, automotive, and recreational vehicles. We have a wide range of capabilities to produce the wire that you need.

In addition to a high-quality product, you will receive outstanding customer service that will keep you coming back to Sequel for your future needs. Explore our site to learn more and then give us a call at 574-626-1515. We would love a chance to show you why Sequel should be your wire supplier!

Customer Driven, Employee Inspired