Dear Sequel Partner,

We all experience inflationary pressures in our everyday lives. Unfortunately, Sequel is not immune to these pressures. To date, we have been successful at finding creative ways to deal with most of the increases so that we can help protect your position in the market. For those increases that cannot be covered, we have absorbed them internally.

As you may be aware, earlier this year one of the domestic suppliers of a critical component used in PVC plasticizer exited the market and is no longer producing this component. The market has gone through a series of significant adjustments in price as work was performed to locate alternate supplies at a reasonable cost. Supply has since settled into a new norm at a new price. Due to the significance of this cost increase we need to implement a price increase and pass this along to the market.

To this end, new pricing will be in effect for purchase orders received by Sequel Wire on and after September 2, 2024. Our sales and customer service teams will provide you with new price lists so you can evaluate the impact of these pricing adjustments.

All products will be affected by this increase; however, due to the plasticizer issue discussed above, PVC will bear the burden of the increases. We find these increases, which range from 1% to 2.5%, necessary to allow us to maintain our reliable product quality and performance.

We appreciate our partnership with your company and look forward to a tremendous future together.

We are committed to giving you our best. We want you to feel the difference of a customer-centered approach, in every interaction, with every single employee.

Our leadership team has a strong history and knows what success looks and feels like. We all work for the team not individual benefit. Our reputation, wisdom from years of experience, and passion for customer service stand apart.

Started in 2019, Sequel combined a new state-of-the-art manufacturing facility with 130+ years of combined management experience, to be a model in the industry of customer-centric relationships and engaged employees.

Sequel quickly went on to capture market share, which necessitated a 2021 Phase 1 expansion to double internal wire drawing capacity, and PVC capacity by one-third. This was completed and fully operational in early 2022.

Sequel delivers on being agile, reliable, and transparent.

• Employs the latest technologies featuring the latest wire drawing and extrusion processes

• Hires employees dedicated to the company mission, and committed to the highest standards

• Maintains an unrelenting focus on taking care of the customer

• Benefits from the most experienced management team in the industry

We believe that you can treat customers and production employees like Kings and still be successful. We hold ourselves to the highest standards of doing what is right. We believe constant evaluation and integrity in our decisions will sustain our customer trust. Good enough is never enough. We provide high-quality products, at the lowest possible price, capable of being delivered where and when the customer needs it. This is achieved by utilizing highly efficient, state-of-the-art manufacturing equipment, empowering employees, and pulling it all together with LEAN techniques. Cleanliness is next to Godliness and we pride ourselves in creating a work environment that is both clean and safe for everyone entering our facility.

Sequel Wire & Cable fabricates and insulates copper wire and cable products for use in a variety of markets including OEM, wire and cable distribution, appliance, automotive, and recreational vehicles. We have a wide range of capabilities to produce the wire that you need.

In addition to a high-quality product, you will receive outstanding customer service that will keep you coming back to Sequel for your future needs. Explore our site to learn more and then give us a call at 574-626-1515. We would love a chance to show you why Sequel should be your wire supplier!

Customer Driven, Employee Inspired

All of us at Sequel are proud to be Certified™ by Great Place to Work® for the third year in a row!

About Great Place to Work Certification™

Great Place to Work® Certification™ is the most definitive "employer-of-choice" recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.

Check out what our employees say makes working here so great:

• It is a special place to work, I feel confident that I will retire with this company.

• Contributes greatly to its community and employees.

• The desire of every person at every level of the company to provide the customer with a product that meets their every requirement.

• Leadership here genuinely cares about individual employees, suppliers and customers. They recognize without one of them, the business couldn't exist or operate as efficiently as it does.

The dictionary defines sequel as “work that continues the story or develops the theme of an earlier one.”

The key to our prior success was to be the low-cost producer. This was achieved by deploying highly efficient, best in class manufacturing equipment and hiring employees that were entrusted and empowered to produce high-quality fabricated and insulated wire with pride. This was unique in an industry that was dominated by large organizations that were slowed by layers of management and legacy costs that made them uncompetitive.

We believe these conditions are repeating themselves and there is a great opportunity to take advantage of the current market conditions. The industry is once again dominated by large organizations that have grown by acquiring smaller, more customer focused companies, which are then burdened with high costs and slowed with paralyzing bureaucracy. As these large companies have grown, they are focused internally and lose sight of the customer.

Sequel Wire and Cable will quickly become a meaningful player in the industry by employing the latest technologies, hiring the best employees and maintaining an unrelenting focus on taking care of the customer. Now is the time for a sequel!

“The market is ready for a good, sustainable supplier who will focus on the customers’ needs, and give them the quality and service they desire, and frankly, should expect.”
– RICH CARR