Sequel History

In May 2019, four partners came together to form Sequel Wire and Cable in Marshall County, Indiana with the vision of creating a company that would quickly become a meaningful player in the industry by employing the latest technologies, hiring the best employees, and maintaining an unrelenting focus on taking care of the customer.

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Industry veteran, Rich Carr, is Sequel Wire and Cable's CEO. Rich’s career spans 40+ years in the industry. He was one of the original owners of the 1990 startup Copperfield, which took on an equity partner and grew to $519M, then sold to Coleman Cable where he served as EVP of Manufacturing. Upon sale to Southwire he was VP of Manufacturing. Sequel is his encore. Rich’s role is to drive vision, provide guidance for Sequel’s future, and assemble the right staff, machinery, and materials. “Engaging the people is the magic—they are what turns this into something that has never been done. My success is built on the people I’ve been able to attract and work with. I enjoy interfacing with employees to keep my finger on the pulse, and assure the right actions are taken at the right time for success.”
Mike Frigo, Chief Commercial Officer, has a remarkable career that evolved around the OEM market for 36+ years. He leveraged clear understanding of market, process, product knowledge, and authentic relationships, to become an established presence in the industry. Mike’s role is to coordinate all facets of the relationship between Sequel and their customers for the best positive experience, from launch to delivery. This is ongoing as Sequel consistently improves levels of transparency and innovates new ways to meet ever-changing needs. He ensures every decision is based on Sequel values, which will always be the right decision. “Overall customer experience with Sequel must not only be effective, but memorable.”
Denise Feece, Member and Advisor, has 20+ years experience in manufacturing and finance roles in companies ranging from $200M to $6B, in both the private and public sectors, serving in positions such as Corporate Controller and VP of Finance. Denise is responsible for all administrative functions, and ensuring world class business processes are implemented consistently across the company in an easy and efficient manner. Denise’s passion is to envision and create streamlined cross-functional systems. “I enjoy interacting with employees across the company so that I can understand their daily work and goals, and help to automate repetitive tasks and make them less manually intensive.”