To our Valued Customers,

As you are already aware, our industry is among many challenged by the current and future restrictions on the availability of antimony metals. Prices of antimony trioxide (Sb2O3) have escalated since Q3 2024 because of mining capacity controlled predominantly by Chinese owners. This is important to wire and cable producers because Sb2O3 is critical for flame retardant properties in many UL-approved wire and cable compounds. As a result, US domestic compounder producers started raising prices during the second half of last year. Our suppliers are confident they have secured enough long-term supply of this material. However, it has come at a cost. 

At the beginning of 2025, with little or no notice to us, our primary PVC supplier enacted a monthly antimony surcharge on the price of compounds. Year to date, Sequel has experienced a $0.31 per pound increase in the cost of our compounds, equivalent to an approximate 25% increase in the cost of compound: $0.06 for January 2025, $0.10 for February 2025, and $0.15 for March 2025. We obviously waited to take any action to try to better understand the comprehensive impact this issue would have on the compound market, and it is now very evident. This increase is volatile but substantial and, unfortunately, not short-term.

Therefore, we have concluded that the most efficient and transparent method to deal with this raw material anomaly is to create a surcharge on our products. The surcharge will appear as a separate column on your price sheet, which will be added to your standard price. It will fluctuate up or down monthly just as our increases/ decreases do by our compound supplier. 

We will attach a letter from our supplier to each month’s surcharge change to support the surcharge adjustment. We will also attach a table showing the surcharge amount by product, which will be in effect for purchase orders received on or after March 3, 2025, and will remain in effect until the cost of the supply situation is permanently resolved. We are working diligently with our suppliers to find a long-term, stable solution. Until then, we have no option but to pass this increased cost onto the market.

As always, thank you for your understanding, and please let us know if you have any questions. 

Sequel Wire and Cable continues to exceed customer expectations and meet growing demand. Formed with the vision of creating a company that would quickly become a meaningful player in the industry, Sequel has had significant success and several expansions. Based on its industry leadership and trajectory, Sequel was approached by well-respected industry veterans with a proposal.

Sequel is officially partnering with Gary Yetman and Jim Coleman to grow the business through an investment by Cuprum Holdings, LLC, to launch a new company, Sequel Wire and Cable Holdings, LLC. This transaction will provide enhanced access to financing, which will speed up planned expansions and create additional capacity to broaden the product offerings. Sequel’s current operating structure remains intact and is now renamed Sequel OEM Group, LLC under Sequel Wire and Cable Holdings. Rich Carr will serve as President and CEO of the Sequel OEM Group. Mike Frigo and Denise Feece will remain in their current roles.

Anticipated Growth and Workforce Opportunities

For employees and the Argos area, this new partnership is great news. Additional skilled employees will eventually be needed to meet the expanded manufacturing capacity as new product lines are introduced. The area continues to be a great place for the expansion of facilities and will remain as the Sequel OEM Group headquarters. Rich Carr shared, “Our new partners respect the established Sequel structure and mission as a foundation for our shared growth.” Sequel’s multi-year status of “Great Place to Work” certifications and the culture of empowering employees were appealing to the new partners' shared Vision.

“Sequel is committed to constantly evaluating and reacting to ever-changing customer needs and being agile to meet that demand,” said Carr. “This new framework is ideal. We retain what we have built and are able to expand with top industry talent, who we trust to grow with us while upholding our values.”

Vision for Expanded Product Offering

The new entity will be designated as Sequel Low Voltage Group, LLC and will also be under Sequel Wire and Cable Holdings. Jim Coleman is the President and CEO, and Gary Yetman is Executive Chairman of Sequel Wire and Cable Holdings.

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All of us at Sequel are proud to be Certified™ by Great Place to Work® for the third year in a row!

About Great Place to Work Certification™

Great Place to Work® Certification™ is the most definitive "employer-of-choice" recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.

Check out what our employees say makes working here so great:

• It is a special place to work, I feel confident that I will retire with this company.

• Contributes greatly to its community and employees.

• The desire of every person at every level of the company to provide the customer with a product that meets their every requirement.

• Leadership here genuinely cares about individual employees, suppliers and customers. They recognize without one of them, the business couldn't exist or operate as efficiently as it does.

We are committed to giving you our best. We want you to feel the difference of a customer-centered approach, in every interaction, with every single employee.

Our leadership team has a strong history and knows what success looks and feels like. We all work for the team not individual benefit. Our reputation, wisdom from years of experience, and passion for customer service stand apart.

Started in 2019, Sequel combined a new state-of-the-art manufacturing facility with 130+ years of combined management experience, to be a model in the industry of customer-centric relationships and engaged employees.

Sequel quickly went on to capture market share, which necessitated a 2021 Phase 1 expansion to double internal wire drawing capacity, and PVC capacity by one-third. This was completed and fully operational in early 2022.

Sequel delivers on being agile, reliable, and transparent.

• Employs the latest technologies featuring the latest wire drawing and extrusion processes

• Hires employees dedicated to the company mission, and committed to the highest standards

• Maintains an unrelenting focus on taking care of the customer

• Benefits from the most experienced management team in the industry

We believe that you can treat customers and production employees like Kings and still be successful. We hold ourselves to the highest standards of doing what is right. We believe constant evaluation and integrity in our decisions will sustain our customer trust. Good enough is never enough. We provide high-quality products, at the lowest possible price, capable of being delivered where and when the customer needs it. This is achieved by utilizing highly efficient, state-of-the-art manufacturing equipment, empowering employees, and pulling it all together with LEAN techniques. Cleanliness is next to Godliness and we pride ourselves in creating a work environment that is both clean and safe for everyone entering our facility.

Sequel Wire & Cable fabricates and insulates copper wire and cable products for use in a variety of markets including OEM, wire and cable distribution, appliance, automotive, and recreational vehicles. We have a wide range of capabilities to produce the wire that you need.

In addition to a high-quality product, you will receive outstanding customer service that will keep you coming back to Sequel for your future needs. Explore our site to learn more and then give us a call at 574-626-1515. We would love a chance to show you why Sequel should be your wire supplier!

Customer Driven, Employee Inspired